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A Framework for Marketing Management, Global Edition, 6e Medical Books_Dermatology The book reflects the realPages: 352, Specialty: Marketing, Publisher: Pearson, Publication Year: 2015, Cover: Paperback, Dimensions: 191x233x12mm For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of