The Choice Factory: 25 Behavioural Biases that Influence What We Buy Weather discover the incredible life of

discover the incredible life of Amanda Gorman

Can Bub save the sleepover

and Molly as they introduce comic making to twenty-one funny

But in the wake of their father’s death

WINNER of the Sainsbury's Book Award and the Evening Standard Oscar's Book Prize

The Choice Factory: 25 Behavioural Biases that Influence What We Buy Weather discover the incredible life ofProduct Description Voted #1 in the BBH World Cup of Advertising Books, 2018 Winner of the Sales and Marketing Category at the 2019 Business Book Awards Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision making, from trivial food choices to significant work place moves, he investigates how our behaviour is shaped by