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Whether you're riding your bike down the street or rolling at a local skatepark the S1 Lifer Helmet is tested and approved to help disburse energy away from your head in case of an accident
their aesthetic has consistently centred on the wild and other-worldly
he printed and sold a limited run of 500 gold-foil Primitive decks
Pads for action sports where a secure fit is vital
INCREASED DURABILITY - DURACAP™ reinforced materials
Primitive Deck Carlos Ribeiro Vic 8.38 s One Whether you're riding your bikeIn 2008, Paul Rodriguez, Heath Brinkley, Andy Netkin, Jay Partow, and Jubal Jones founded "Primitive", a skateboard and clothing store in Encino, CA. Paul Rodriguez had been sponsored by Plan B Skateboards, but quit the team out of a desire to have more ownership and control over his career. After Paul's departure from Plan B, he printed and sold a limited run of 500 gold foil Primitive decks, and due to the strong response, decided to launch an
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