Because it sees rampant play in both Commander and Pioneer, Urborg, Tomb of Yawgmoth tends to go for about $40 in its non-foil version
The problem with this was the moment players went to play with their friends, all those aspects of Magic would bombard them at once and would lead to being a roadblock for them learning more about the game
The deck features a number of strong creatures that synergize with your equipment such as Akiri (card draw and gives equipped creatures indestructible), Fervent Champion (drastically reduces equip cost), Ingenious Smith (artifact tutor), as well as a number of efficiently-costed creatures that are perfect equipment bearers
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Bumping up the price quite a bit is the fact that this version of the deck is the Collectors Edition version, which comes with quite a few differences from the standard pack